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What problem does your product fix?

Describe the problem in brief. Use emotionally charged language that your customers use when describing their problems!

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Give Context. What is the cause of this problem?

Talk about the things that cause this problem. This shows the user that you actually understand the problem and empathize with them about their situation.

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Why can’t they fix it themselves?

What solutions have they tried?

Talk about the other solutions that the users might have tried and why none of them worked perfectly for them. This reinforces their pain and their need to find a solution.

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What are the costs of not fixing this problem right now?

Talk about all the things they losing out on by not fixing the problem? The opportunity cost and the benefits they could be getting with your product.

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Explain the main solution or benefit that your product offers.

Explain your primary feature that solves your user’s problems. Talk about what it can do for the user and how exactly will it benefit them.

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Explain the secondary solution that also benefits the user

Your product likely has mutiple benefits and use cases. Talk about the secondary benefit that it offers and how it will help the user solve their problems.

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What’s unique about your solution? Talk about your USPs

This is the part where you differentiate yourself from the competition. Once you’ve convinved the user that this is the way to solve their problem, we have to hone in on why our product is the best among the other alternatives.

What specific results are your users with your product?

Headline: Customer X achieved 12x ROI in the first month itself!

Explain how the customer was in a similar situation as your user, struggling with similar problems. Talk about their transition to your product and the outcome: how it solved their problems and helped them achieve their goals.

18%

Primary Result Stat

12x

Secondary Result Stat

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Headline: Customer Y achieved 15x ROI in the first 2 months!

Explain how the customer was in a similar situation as your user, struggling with similar problems. Talk about their transition to your product and the outcome: how it solved their problems and helped them achieve their goals.

20%

Primary Result Stat

15x

Secondary Result Stat

Reinforce all the major benefits of using your product

Reiterate primary outcome

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Reiterate secondary outcome

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Easy to switch from X

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Free trial/Refund policy

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Any useful integrations

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Quality customer support

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